Adobe MAX 2025, the global conference dedicated to digital creativity professionals, showcased the latest innovations that will redefine how visual content is conceived, designed, and communicated.
During the event—which took place from October 28 to 30, 2025—Adobe highlighted the developments of the Firefly platform, new integrations based on generative artificial intelligence, and increasingly accessible tools for designers, educators, researchers, and communicators.
The official recap shared by Adobe summarizes the main updates and the most relevant insights that emerged during the conference. The goal is to provide all Politecnico staff—faculty, researchers, and administrative personnel—with an overview of the technologies and creative practices that are transforming digital content production, institutional communication, and innovative teaching.
